1. Website Audit

• Technical Audit: Identifies technical issues affecting site performance (e.g., broken links, crawl errors, slow loading times).
• On-Page Audit: Evaluates individual pages for SEO best practices (e.g., meta tags, content quality, keyword usage).
• Off-Page Audit: Assesses external factors like backlinks and social media presence.

2. Keyword Research

• Keyword Identification: Finds relevant keywords and phrases that potential customers are searching for.
• Competitor Analysis: Analyzes competitors’ keyword strategies to identify opportunities and gaps.
• Search Volume & Difficulty Analysis: Evaluates the search volume and competition level for target keywords.

3. On-Page Optimization

• Meta Tags Optimization: Creates and optimizes title tags, meta descriptions, and header tags to improve relevance and click-through rates.
• Content Optimization: Ensures content is high-quality, relevant, and includes target keywords naturally.
• URL Structure: Optimizes URLs for clarity and keyword relevance.
• Internal Linking: Improves site navigation and link equity through strategic internal linking.

4. Technical SEO

• Site Speed Optimization: Enhances page load times to improve user experience and search engine rankings.
• Mobile Optimization: Ensures the site is fully responsive and performs well on mobile devices.
• XML Sitemaps: Creates and submits sitemaps to search engines to improve crawling and indexing.
• Robots.txt Optimization: Manages crawling and indexing through robots.txt files.

5. Content Creation and Optimization

• Blog Posts and Articles: Produces high-quality, engaging content that addresses user intent and includes target keywords.
• Landing Pages: Creates optimized landing pages for specific campaigns or target audiences.
• Content Refresh: Updates and improves existing content to keep it relevant and valuable.

6. Link Building

• Backlink Strategy: Develops strategies to acquire high-quality backlinks from reputable sites.
• Outreach: Engages in outreach campaigns to build relationships and earn backlinks.
• Competitor Backlink Analysis: Identifies and targets opportunities based on competitors’ backlinks.

7. Local SEO

• Google My Business Optimization: Sets up and optimizes Google My Business listings to improve local search visibility.
• Local Citations: Ensures consistent NAP (Name, Address, Phone Number) information across local directories and listings.
• Local Reviews Management: Encourages and manages customer reviews to build local credibility.

8. Analytics and Reporting

• Performance Tracking: Monitors key metrics like organic traffic, keyword rankings, and conversion rates.
• Monthly Reports: Provides regular reports detailing SEO progress, successes, and areas for improvement.
• Goal Tracking: Measures the effectiveness of SEO strategies against predefined goals.

9. SEO Consultation

• Strategy Development: Works with clients to develop a comprehensive SEO strategy tailored to their business goals.
• Ongoing Advice: Provides expert advice on best practices, industry trends, and adjustments to SEO strategies.

10. Reputation Management

• Online Reviews: Monitors and responds to online reviews to manage and improve brand reputation.
• Social Media Monitoring: Tracks and manages social media mentions and engagement.